After years of branding and marketing with schools and districts around the country we had also learned a few things. What drives students, how to support families, and what might be missing. Over and over we found that what should be a strength—a district’s breadth of offerings—was turning into a weakness through confusion and disorganization. Districts needed a better way to guide and support families through all of the options, and personalize those journeys to each student. Our experience and understanding combined with Horizon Pathway Guide created a process and tool for our partners to unlock the full potential of their students and district.